Monday, February 05, 2007

The Advertising Bowl

It has now become an annual ritual to dissect the advertisements from the Super Bowl broadcast, analyzing the super-expensive ads on which corporate America splurges for the largest television audience of the year. The best analysis of a commercial that I've seen this year comes from Seth Stevenson of Slate:
Frito-Lay offers a warmhearted spot celebrating the fact that two black coaches have reached the Super Bowl. "Who's winning?" it asks. "We all are." The ad is low-key and likable. And wholly fitting, given the vital role Tostitos played in the civil rights movement.
My own favorite of the evening was the ten-second "Late Show with David Letterman" promo.

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