Frito-Lay offers a warmhearted spot celebrating the fact that two black coaches have reached the Super Bowl. "Who's winning?" it asks. "We all are." The ad is low-key and likable. And wholly fitting, given the vital role Tostitos played in the civil rights movement.My own favorite of the evening was the ten-second "Late Show with David Letterman" promo.
Monday, February 05, 2007
The Advertising Bowl
It has now become an annual ritual to dissect the advertisements from the Super Bowl broadcast, analyzing the super-expensive ads on which corporate America splurges for the largest television audience of the year. The best analysis of a commercial that I've seen this year comes from Seth Stevenson of Slate: