According to the article:
Community Christian and Willow Creek are geared to spiritual seekers in their weekend services. They put a priority on delivering a highly professional presentation to audiences that have grown up with 16-screen cineplexes, big-budget musicals and elaborate concerts. So when Willow Creek hired Colorado megachurch pastor Jim Tomberlin to spearhead its expansion to satellite campuses, he knew the far-flung locations couldn't skimp on the reputation that the South Barrington church has developed.Okay, I'm going to throw up now.
"When Starbucks opens up a Starbucks," Tomberlin said, "people expect it to be Starbucks, not a mom-and-pop coffee shop. There's a lot of meaning in the Willow brand."
(Hat tip to Liz Goss)